Insightly vs Keap: CRM Comparison (2026)
Insightly offers a free tier, while Keap does not. Insightly also offers project management, advanced reports, pre-built business dashboards, AI Copilot, workflow automation, custom scoring models, and unlimited role-based permissions. Keap offers an automation builder, sales pipeline, email & text, landing pages, payments, and appointments features that Insightly does not list. Insightly integrates with Google, MS 365, Slack, QuickBooks, Xero, PandaDoc, Asana, and Jira. Keap does not list any integrations.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose Insightly
You need a free tier and features like project management, advanced reports, pre-built business dashboards, AI Copilot, workflow automation, custom scoring models, or unlimited role-based permissions. Insightly also offers integrations with Google, MS 365, Slack, QuickBooks, Xero, PandaDoc, Asana, and Jira.
When to choose Keap
You need an automation builder, sales pipeline, email & text, landing pages, payments, or appointments features, and integrations are not a listed requirement.