Insightly vs ActiveCampaign: CRM Comparison (2026)
An independent side-by-side comparison of Insightly and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Insightly leads overall — 23% cited vs ActiveCampaign 4% across 1000 probes.
ChatGPT
Insightly
0 / 90 probes
0%
InvisibleActiveCampaignLeads
2 / 92 probes
2%
PoorPerplexity
InsightlyLeads
51 / 76 probes
67%
ExcellentActiveCampaign
0 / 76 probes
0%
InvisibleGemini
InsightlyLeads
50 / 75 probes
67%
ExcellentActiveCampaign
0 / 75 probes
0%
InvisibleClaude
Insightly
2 / 134 probes
1%
PoorActiveCampaignLeads
4 / 134 probes
3%
PoorCopilot
Insightly
11 / 124 probes
9%
Below averageActiveCampaignLeads
14 / 124 probes
11%
Below averageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Insightly
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
ActiveCampaign
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
When to choose Insightly
Choose Insightly if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Insightly's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over Insightly's. Full guidance populates as ActiveCampaign's feature data is indexed.