Fathom Analytics vs Fathom: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
Fathom
17 / 101 probes
17%
Average
Perplexity
Fathom Analytics
Tracking…
No data yet
Fathom
34 / 102 probes
33%
Good
Gemini
Fathom Analytics
Tracking…
No data yet
Fathom
34 / 101 probes
34%
Good
Claude
Fathom Analytics
Tracking…
No data yet
Fathom
17 / 101 probes
17%
Average
Copilot
Fathom Analytics
Tracking…
No data yet
Fathom
498 / 595 probes
84%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Fathom's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Fathom's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Fathom Analytics

usefathom.com

Fathom

usefathom.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons