Fathom Analytics vs Heap: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Heap for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
Heap
70 / 102 probes
69%
Excellent
Perplexity
Fathom Analytics
Tracking…
No data yet
Heap
81 / 101 probes
80%
Excellent
Gemini
Fathom Analytics
Tracking…
No data yet
Heap
79 / 101 probes
78%
Excellent
Claude
Fathom Analytics
Tracking…
No data yet
Heap
66 / 102 probes
65%
Excellent
Copilot
Fathom Analytics
Tracking…
No data yet
Heap
303 / 594 probes
51%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Heap
Starting price
—
Free tier
Yes
heap.io ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Heap
  • ✓Core analytics charts
  • ✓Unlimited enrichment sources
  • ✓6 months data history
  • ✓SSO

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Heap's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Heap

Choose Heap if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Heap's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

Heap

heap.io

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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