Fathom Analytics vs Heap: Analytics Comparison (2026)
Fathom Analytics is a privacy-focused analytics platform suitable for users who prioritize data ownership, simplicity, and compliance with privacy laws, offering a fixed price for 50 sites and unlimited reporting. Heap is an analytics platform that offers a free tier and is good for startups, providing core analytics charts, unlimited enrichment sources, and an AI assistant, though advanced features and support vary by plan and may incur additional costs.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
When to choose Fathom Analytics
Fathom Analytics offers a starting price of $15/month and does not have a free tier. It includes 50 sites, 100% data ownership, no cookie banners required, unlimited email reports, full analytics history while subscribed, unlimited CSV data exports, privacy law compliance, and is built for high traffic. Its pros include simple and sustainable pricing, being a privacy-focused tool, inclusion of 50 sites, and unlimited email reports. Cons are no free plan available, a card required for trial, automatic price renewals, and limited customizability for lower tiers.
When to choose Heap
Heap offers a free tier, but its starting price is not specified, and larger plans have custom pricing. Key features include core analytics charts, unlimited enrichment sources, 6 months data history, and SSO. Its pros include being good for startups, core analytics, unlimited data sources, and an AI assistant. Cons are custom pricing for larger plans, limited features in the free version, add-on costs for advanced features, and support varying by plan.
Frequently Asked Questions
AI visibility profiles
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