Fathom Analytics vs Clarity AI: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Clarity AI for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Fathom Analytics leads overall — 24% cited vs Clarity AI 0% across 214 probes.
ChatGPT
Fathom AnalyticsLeads
6 / 34 probes
18%
Average
Clarity AI
0 / 9 probes
0%
Invisible
Perplexity
Fathom AnalyticsLeads
11 / 34 probes
32%
Good
Clarity AI
0 / 9 probes
0%
Invisible
Gemini
Fathom AnalyticsLeads
11 / 34 probes
32%
Good
Clarity AI
0 / 9 probes
0%
Invisible
Claude
Fathom AnalyticsLeads
6 / 34 probes
18%
Average
Clarity AI
0 / 8 probes
0%
Invisible
Copilot
Fathom AnalyticsLeads
6 / 34 probes
18%
Average
Clarity AI
0 / 9 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Clarity AI
Starting price
—
Free tier
—
clarity.ai ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Clarity AI

Feature data is being indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Clarity AI's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Clarity AI

Choose Clarity AI if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Clarity AI's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Fathom Analytics

usefathom.com

Clarity AI

clarity.ai

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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