Fathom Analytics vs Adobe Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Adobe Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
Adobe Analytics
10 / 101 probes
10%
Below average
Perplexity
Fathom Analytics
Tracking…
No data yet
Adobe Analytics
33 / 102 probes
32%
Good
Gemini
Fathom Analytics
Tracking…
No data yet
Adobe Analytics
30 / 101 probes
30%
Average
Claude
Fathom Analytics
Tracking…
No data yet
Adobe Analytics
12 / 101 probes
12%
Below average
Copilot
Fathom Analytics
Tracking…
No data yet
Adobe Analytics
125 / 595 probes
21%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Adobe Analytics
Starting price
—
Free tier
—
business.adobe.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Adobe Analytics
  • ✓Personalization at scale
  • ✓AI-powered tools for business
  • ✓Connected workflows
  • ✓Real-time decisioning

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Adobe Analytics's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Adobe Analytics

Choose Adobe Analytics if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Adobe Analytics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Fathom Analytics

usefathom.com

Adobe Analytics

business.adobe.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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