Fathom Analytics vs FullStory: Analytics Comparison (2026)
Fathom Analytics and FullStory are both analytics platforms, but they differ significantly in their approach to privacy, pricing, and feature sets. Fathom Analytics emphasizes privacy, data ownership, and a straightforward pricing model, while FullStory offers more in-depth behavioral analytics including session replay and debugging tools, with a free tier available.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Fathom Analytics
Fathom Analytics includes 50 sites, offers 100% data ownership, requires no cookie banners, and provides unlimited email reports and CSV data exports. It is built for high traffic and ensures privacy law compliance. Fathom Analytics does not have a free tier and requires a card for trials, with prices renewing automatically. Lower tiers have limited customizability.
When to choose FullStory
FullStory offers a free tier that includes 30,000 monthly sessions, 12 months of analytics retention, session replay, basic analytics, and debugging tools for up to 10 users. It provides integrations with Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API. The free plan is limited to 30,000 sessions/month, and advanced features require upgrading to a paid plan. Some features are hidden behind demo requests.
Frequently Asked Questions
AI visibility profiles
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