Fathom Analytics vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom Analytics and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Fathom Analytics
Choose Fathom Analytics if your team prioritizes its strengths over FullStory's. Full guidance populates as Fathom Analytics's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as FullStory's feature data is indexed.
AI visibility profiles
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usefathom.com
fullstory.com