Fathom Analytics vs GoSquared: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and GoSquared for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Fathom Analytics leads overall — 25% cited vs GoSquared 0% across 1000 probes.
ChatGPT
Fathom AnalyticsLeads
16 / 85 probes
19%
Average
GoSquared
0 / 113 probes
0%
Invisible
Perplexity
Fathom AnalyticsLeads
28 / 86 probes
33%
Good
GoSquared
0 / 115 probes
0%
Invisible
Gemini
Fathom AnalyticsLeads
28 / 87 probes
32%
Good
GoSquared
0 / 116 probes
0%
Invisible
Claude
Fathom AnalyticsLeads
17 / 85 probes
20%
Average
GoSquared
0 / 114 probes
0%
Invisible
Copilot
Fathom AnalyticsLeads
16 / 85 probes
19%
Average
GoSquared
0 / 114 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
GoSquared
Starting price
$9/month
Free tier
—
gosquared.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
GoSquared
  • ✓100,000 pageviews
  • ✓3 projects
  • ✓Unlimited team sharing
  • ✓Email Reports
  • ✓UTM Campaign Tracking
  • ✓Event Tracking
  • ✓Email support
  • ✓GDPR Compliant

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over GoSquared's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose GoSquared

Choose GoSquared if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as GoSquared's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

GoSquared

gosquared.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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