OnPay vs Gusto: Payroll Software Comparison (2026)

An independent side-by-side comparison of OnPay and Gusto for payroll software buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask payroll software questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
OnPay
Tracking…
No data yet
Gusto
Tracking…
No data yet
Perplexity
OnPay
1 / 1 probes
100%
Excellent
Gusto
1 / 1 probes
100%
Excellent
Gemini
OnPay
Tracking…
No data yet
Gusto
Tracking…
No data yet
Claude
OnPay
Tracking…
No data yet
Gusto
Tracking…
No data yet
Copilot
OnPay
Tracking…
No data yet
Gusto
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

OnPay
Starting price
$49/month + $6/worker
Free tier
—
onpay.com ↗
Gusto
Starting price
$35/mo
Free tier
—
gusto.com ↗

Key Features

OnPay
  • ✓Direct deposit
  • ✓Hiring and onboarding
  • ✓Health insurance
  • ✓Built-in reporting
  • ✓PTO management
  • ✓401(k) retirement
  • ✓Mobile friendly
  • ✓Employee self-service
Gusto
  • ✓Domestic contractor payments
  • ✓4 day pay
  • ✓Form 1099 creation and filings
  • ✓Single-state payroll
  • ✓Unlimited payrolls per month
  • ✓Tax filings and payments
  • ✓Multi-state payroll
  • ✓Dedicated Service Advisor

When to choose OnPay

Choose OnPay if your team prioritizes its strengths over Gusto's. Full guidance populates as OnPay's feature data is indexed.

When to choose Gusto

Choose Gusto if your team prioritizes its strengths over OnPay's. Full guidance populates as Gusto's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every payroll software buyer question we ask, which engines name you, and who gets named instead.

OnPay

onpay.com

Gusto

gusto.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Payroll Software Comparisons