Gusto vs UKG (UltiPro): Payroll Software Comparison (2026)
An independent side-by-side comparison of Gusto and UKG (UltiPro) for payroll software buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask payroll software questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Gusto
6 / 6 probes
100%
ExcellentUKG (UltiPro)
Tracking…
No data yet
Perplexity
Gusto
7 / 7 probes
100%
ExcellentUKG (UltiPro)
Tracking…
No data yet
Gemini
Gusto
6 / 6 probes
100%
ExcellentUKG (UltiPro)
Tracking…
No data yet
Claude
Gusto
6 / 6 probes
100%
ExcellentUKG (UltiPro)
Tracking…
No data yet
Copilot
Gusto
6 / 6 probes
100%
ExcellentUKG (UltiPro)
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Gusto
- ✓Domestic contractor payments
- ✓4 day pay
- ✓Form 1099 creation and filings
- ✓Single-state payroll
- ✓Unlimited payrolls per month
- ✓Tax filings and payments
- ✓Multi-state payroll
- ✓Dedicated Service Advisor
UKG (UltiPro)
Feature data is being indexed.
When to choose Gusto
Choose Gusto if your team prioritizes its strengths over UKG (UltiPro)'s. Full guidance populates as Gusto's feature data is indexed.
When to choose UKG (UltiPro)
Choose UKG (UltiPro) if your team prioritizes its strengths over Gusto's. Full guidance populates as UKG (UltiPro)'s feature data is indexed.