Gusto vs QuickBooks Payroll: Payroll Software Comparison (2026)
An independent side-by-side comparison of Gusto and QuickBooks Payroll for payroll software buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask payroll software questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
Feature data is being indexed.
When to choose Gusto
Choose Gusto if your team prioritizes its strengths over QuickBooks Payroll's. Full guidance populates as Gusto's feature data is indexed.
When to choose QuickBooks Payroll
Choose QuickBooks Payroll if your team prioritizes its strengths over Gusto's. Full guidance populates as QuickBooks Payroll's feature data is indexed.