Keap vs Pipedrive: CRM Comparison (2026)

Keap focuses on comprehensive CRM and automation for small businesses, while Pipedrive offers a sales-centric CRM with extensive integrations and AI-powered reporting.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Keap
Tracking…
No data yet
Pipedrive
182 / 259 probes
70%
Excellent
Perplexity
Keap
Tracking…
No data yet
Pipedrive
176 / 186 probes
95%
Excellent
Gemini
Keap
Tracking…
No data yet
Pipedrive
179 / 186 probes
96%
Excellent
Claude
Keap
Tracking…
No data yet
Pipedrive
169 / 185 probes
91%
Excellent
Copilot
Keap
Tracking…
No data yet
Pipedrive
183 / 184 probes
99%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
—
keap.com ↗
Pipedrive
Starting price
$14/user/month
Free tier
Yes
pipedrive.com ↗

Key Features

Keap
  • ✓CRM
  • ✓Automation Builder
  • ✓Sales Pipeline
  • ✓Email & Text
  • ✓Landing Pages
  • ✓Payments
  • ✓Appointments
  • ✓Reporting
Pipedrive
  • ✓Lead management
  • ✓AI-powered report creation
  • ✓Real-time sales feed
  • ✓500+ integrations
  • ✓Full email sync with tracking
  • ✓Automations and nurturing sequences
  • ✓Meeting scheduler
  • ✓AI-powered multi-email tools

When to choose Keap

Keap is suitable for small businesses requiring an all-in-one platform for CRM, marketing automation, and payment processing, especially those valuing a user-friendly interface and strong customer support.

When to choose Pipedrive

Pipedrive is ideal for sales teams of varying sizes that need an intuitive, sales-focused CRM with robust integration capabilities, AI-powered reporting, and extensive customization options, as well as a free tier option.

Frequently Asked Questions

What is the starting price for Keap and Pipedrive?
Keap starts at $299/month. Pipedrive starts at $14/user/month.
Do Keap and Pipedrive offer a free tier?
Keap does not offer a free tier. Pipedrive offers a free tier.
What are the core CRM features of Keap?
Keap's core CRM features include CRM, Automation Builder, Sales Pipeline, Email & Text, Landing Pages, Payments, Appointments, and Reporting.
What are the core CRM features of Pipedrive?
Pipedrive's core CRM features include AI-powered report creation, Real-time sales feed, Full email sync with tracking, Automations and nurturing sequences, and a Sandbox testing account.
How do integrations differ between Keap and Pipedrive?
Keap's integration information is not specified. Pipedrive offers over 500 integrations, including Zapier, Zoom, Lemlist, Gmail, Outlook, PandaDoc, CloudTalk, and Surfe.

AI visibility profiles

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Keap

keap.com

Pipedrive

pipedrive.com

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