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Keap vs Close: CRM Comparison (2026)

An independent side-by-side comparison of Keap and Close for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Keap
Tracking…
No data yet
Close
15 / 289 probes
5%
Below average
Perplexity
Keap
Tracking…
No data yet
Close
1 / 103 probes
1%
Poor
Gemini
Keap
Tracking…
No data yet
Close
0 / 104 probes
0%
Invisible
Claude
Keap
Tracking…
No data yet
Close
19 / 216 probes
9%
Below average
Copilot
Keap
Tracking…
No data yet
Close
61 / 288 probes
21%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
—
keap.com ↗
Claim Keap
Badge ↗
Close
Starting price
$9/user/month
Free tier
Yes
close.com ↗
Claim Close
Badge ↗

Key Features

Keap
  • ✓CRM
  • ✓Automation Builder
  • ✓Sales Pipeline
  • ✓Email & Text
  • ✓Landing Pages
  • ✓Payments
  • ✓Appointments
  • ✓Reporting
Close
  • ✓AI sales agent Chloe
  • ✓Monthly AI credits per user
  • ✓Automated workflows
  • ✓Customizable CRM features
  • ✓Multi-channel inbox view
  • ✓Lead activity timeline
  • ✓Email and SMS templates
  • ✓Real-time activity reporting

When to choose Keap

Choose Keap if your team prioritizes its strengths over Close's. Full guidance populates as Keap's feature data is indexed.

When to choose Close

Choose Close if your team prioritizes its strengths over Keap's. Full guidance populates as Close's feature data is indexed.

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