Fathom Analytics vs Simple Analytics: Analytics Comparison (2026)
Fathom Analytics and Simple Analytics are both privacy-focused analytics platforms. Fathom Analytics offers more sites and data ownership features, while Simple Analytics provides a free tier and EU-hosted compliance.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓Privacy-friendly analytics
- ✓One-page dashboard
- ✓No cookies or consent banners
- ✓EU-hosted and compliant
- ✓Unlimited pageviews
- ✓30-day data history
- ✓API & BI access
- ✓Custom pricing for enterprise
When to choose Fathom Analytics
Fathom Analytics offers a starting price of $15/month and does not have a free tier. Key features include 50 sites, 100% data ownership, no cookie banners required, unlimited email reports, full analytics history while subscribed, unlimited CSV data exports, privacy law compliance, and is built for high traffic. It is praised for simple and sustainable pricing, being a privacy-focused tool, including 50 sites, and unlimited email reports. However, it has no free plan, requires a card for a trial, has automatic price renewal, and offers limited customizability for lower tiers.
When to choose Simple Analytics
Simple Analytics starts at $20/user/month and offers a free tier. Its key features include privacy-friendly analytics, a one-page dashboard, no cookies or consent banners, EU-hosted and compliant, unlimited pageviews, 30-day data history, API & BI access, and custom pricing for enterprise. Users appreciate its simple setup with no configuration, a free plan for hobby sites, privacy-friendly design, and flexible pricing based on usage. On the other hand, it has limited history on the free plan, higher cost as traffic increases, paid plans start at $20/user, and the free plan only supports one user.
Frequently Asked Questions
AI visibility profiles
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