Fathom Analytics vs PostHog: Analytics Comparison (2026)
Fathom Analytics focuses on privacy-compliant website analytics with a fixed price for up to 50 sites, while PostHog offers a comprehensive suite of product analytics tools with usage-based pricing and generous free tiers for each feature.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓Product Analytics: 1M events/mo free
- ✓Session Replay: 5K recordings/mo free
- ✓Feature Flags: 1M requests/mo free
- ✓Managed Warehouse: 1M rows/mo free
- ✓Usage-based pricing
- ✓No sales calls required
- ✓Generous free tiers
- ✓Single source of truth for customers
When to choose Fathom Analytics
Fathom Analytics is ideal for users who prioritize privacy, 100% data ownership, and do not want to use cookie banners, offering a fixed price for up to 50 sites and unlimited email reports. It is built for high traffic and ensures full analytics history while subscribed, with unlimited CSV data exports.
When to choose PostHog
PostHog is suited for data and product teams looking for a single source of truth for product analytics, session replay, feature flags, and a managed warehouse, offering generous free tiers for each product module and usage-based pricing. It integrates with Stripe, error tracking tools, and support platforms.
Frequently Asked Questions
AI visibility profiles
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