Fathom Analytics vs PostHog: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and PostHog for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
PostHog
29 / 102 probes
28%
Average
Perplexity
Fathom Analytics
Tracking…
No data yet
PostHog
59 / 101 probes
58%
Excellent
Gemini
Fathom Analytics
Tracking…
No data yet
PostHog
58 / 101 probes
57%
Excellent
Claude
Fathom Analytics
Tracking…
No data yet
PostHog
28 / 102 probes
27%
Average
Copilot
Fathom Analytics
Tracking…
No data yet
PostHog
83 / 594 probes
14%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
PostHog
Starting price
—
Free tier
Yes
posthog.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
PostHog
  • ✓Product Analytics: 1M events/mo free
  • ✓Session Replay: 5K recordings/mo free
  • ✓Feature Flags: 1M requests/mo free
  • ✓Managed Warehouse: 1M rows/mo free
  • ✓Usage-based pricing
  • ✓No sales calls required
  • ✓Generous free tiers
  • ✓Single source of truth for customers

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over PostHog's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose PostHog

Choose PostHog if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as PostHog's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

PostHog

posthog.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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