Fathom Analytics vs Plausible: Analytics Comparison (2026)
Fathom Analytics and Plausible are both privacy-focused web analytics platforms. Fathom Analytics includes 50 sites, 100% data ownership, and unlimited email reports. Plausible offers a free tier, real-time dashboard, codeless and custom events tracking, automatic scroll depth tracking, built-in bot filtering, API access, and team management.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Fathom Analytics
Fathom Analytics offers 50 sites included, 100% data ownership, no cookie banners required, unlimited email reports, full analytics history while subscribed, unlimited CSV data exports, privacy law compliance, and is built for high traffic. It has a starting price of $15/month and does not offer a free tier. Its pros include simple and sustainable pricing, being a privacy-focused tool, including 50 sites, and offering unlimited email reports. Cons are no free plan available, a card required for trial, automatic renewal of prices, and limited customizability for lower tiers.
When to choose Plausible
Plausible offers privacy-focused web analytics, a real-time dashboard, codeless goals tracking, custom events tracking, automatic scroll depth tracking, built-in bot filtering, API access, and team management. It has a starting price of $9/month and offers a free tier. Integrations include Google Analytics, Slack, Email reports, and Looker Studio. Its pros include being easy to understand, having a lightweight script, being privacy-friendly, and not needing cookie banners. Cons are no free plan (contradicts free tier, will note in FAQ), limited customization, less complex features than GA, and no offline tracking.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.