Fathom Analytics vs Plausible: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Plausible for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
Plausible
28 / 101 probes
28%
Average
Perplexity
Fathom Analytics
Tracking…
No data yet
Plausible
34 / 101 probes
34%
Good
Gemini
Fathom Analytics
Tracking…
No data yet
Plausible
32 / 101 probes
32%
Good
Claude
Fathom Analytics
0 / 1 probes
0%
Invisible
PlausibleLeads
29 / 102 probes
28%
Average
Copilot
Fathom Analytics
Tracking…
No data yet
Plausible
504 / 594 probes
85%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Plausible
Starting price
$9/month
Free tier
Yes
plausible.io ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Plausible
  • ✓Privacy-focused web analytics
  • ✓Real-time dashboard
  • ✓Codeless goals tracking
  • ✓Custom events tracking
  • ✓Automatic scroll depth tracking
  • ✓Built-in bot filtering
  • ✓API access
  • ✓Team management

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Plausible's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Plausible

Choose Plausible if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Plausible's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

Plausible

plausible.io

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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