Fathom Analytics vs Open Web Analytics (OWA): Analytics Comparison (2026)
An independent side-by-side comparison of Fathom Analytics and Open Web Analytics (OWA) for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
Feature data is being indexed.
When to choose Fathom Analytics
Choose Fathom Analytics if your team prioritizes its strengths over Open Web Analytics (OWA)'s. Full guidance populates as Fathom Analytics's feature data is indexed.
When to choose Open Web Analytics (OWA)
Choose Open Web Analytics (OWA) if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Open Web Analytics (OWA)'s feature data is indexed.
AI visibility profiles
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