Fathom Analytics vs Metabase: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Metabase for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
3 / 14 probes
21%
Average
Metabase
Tracking…
No data yet
Perplexity
Fathom AnalyticsLeads
5 / 15 probes
33%
Good
Metabase
0 / 1 probes
0%
Invisible
Gemini
Fathom Analytics
5 / 14 probes
36%
Good
Metabase
Tracking…
No data yet
Claude
Fathom Analytics
3 / 15 probes
20%
Average
Metabase
Tracking…
No data yet
Copilot
Fathom AnalyticsLeads
3 / 15 probes
20%
Average
Metabase
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Metabase
Starting price
$100/month
Free tier
Yes
metabase.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Metabase
  • ✓Ask questions with AI
  • ✓SQL generation
  • ✓20+ supported data sources
  • ✓Unlimited questions & dashboards
  • ✓Write SQL or explore just by clicking
  • ✓3-day support for Starter
  • ✓Embed unlimited charts and dashboards
  • ✓Row and column level permissions

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Metabase's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Metabase

Choose Metabase if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Metabase's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

Metabase

metabase.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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