Fathom Analytics vs Matomo: Analytics Comparison (2026)
Fathom Analytics focuses on privacy, simplicity, and a fixed price for many sites, while Matomo offers more customization, scalability, real-time analytics, and a free tier with user-based pricing.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
When to choose Fathom Analytics
Fathom Analytics is ideal for users who prioritize simplicity, 100% data ownership, and a fixed price that includes 50 sites, unlimited email reports, and full analytics history. It emphasizes no cookie banners and privacy law compliance, built for high traffic, and offers unlimited CSV data exports. It does not offer a free tier and requires a card for trials, with automatic renewals.
When to choose Matomo
Matomo suits users needing a free tier, more customizable dashboards, real-time analytics, and scalable solutions with integrations for platforms like Slack, Salesforce, WooCommerce, and Google Analytics. It also provides 100% data ownership and full privacy compliance. However, its pricing can be complex, and some advanced features may require plugins. Support for the free tier is limited, and enterprise solutions can incur higher costs.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.