Fathom Analytics vs Indicative: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom Analytics and Indicative for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom Analytics
Tracking…
No data yet
Indicative
Tracking…
No data yet
Perplexity
Fathom Analytics
Tracking…
No data yet
Indicative
Tracking…
No data yet
Gemini
Fathom Analytics
Tracking…
No data yet
Indicative
Tracking…
No data yet
Claude
Fathom Analytics
0 / 1 probes
0%
Invisible
Indicative
0 / 1 probes
0%
Invisible
Copilot
Fathom Analytics
Tracking…
No data yet
Indicative
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗
Indicative
Starting price
—
Free tier
—
indicative.com ↗

Key Features

Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic
Indicative

Feature data is being indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Indicative's. Full guidance populates as Fathom Analytics's feature data is indexed.

When to choose Indicative

Choose Indicative if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Indicative's feature data is indexed.

AI visibility profiles

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Fathom Analytics

usefathom.com

Indicative

indicative.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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