Klaviyo vs MailerLite: Email Marketing Comparison (2026)
Klaviyo and MailerLite both offer free tiers for email marketing. Klaviyo includes SMS marketing in its free plan, while MailerLite provides unlimited monthly emails and 24/7 support in its paid plans.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 250 active profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓Basic email templates
- ✓Drag-and-drop email editor
- ✓Built-in reporting
- ✓Email support for 60 days
- ✓Marketing automation
- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓Automatic A/B testing
When to choose Klaviyo
Choose Klaviyo if your business needs a free plan with SMS marketing and integrated marketing automation, is comfortable with a limit of 250 active profiles and 500 emails per month, and values basic reporting and a drag-and-drop editor. Klaviyo also provides email support for the first 60 days.
When to choose MailerLite
Choose MailerLite if you require unlimited monthly emails and unlimited user seats in a paid plan, along with 24/7 live chat and email support. MailerLite also offers automatic A/B testing and integrates with over 100 platforms, including e-commerce solutions like Shopify and payment processors like Stripe. While its free tier has limited features, its paid plans are more generous with email sends than Klaviyo, which caps them on lower tiers. While Klaviyo offers email support for 60 days, MailerLite provides 24/7 live chat and email support across its offerings to provide support for any issues or questions.
Frequently Asked Questions
AI visibility profiles
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