Klaviyo vs Braze: Email Marketing Comparison (2026)

An independent side-by-side comparison of Klaviyo and Braze for email marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Klaviyo
49 / 56 probes
88%
Excellent
Braze
Tracking…
No data yet
Perplexity
KlaviyoLeads
37 / 56 probes
66%
Excellent
Braze
0 / 1 probes
0%
Invisible
Gemini
KlaviyoLeads
29 / 57 probes
51%
Excellent
Braze
0 / 1 probes
0%
Invisible
Claude
KlaviyoLeads
586 / 591 probes
99%
Excellent
Braze
0 / 1 probes
0%
Invisible
Copilot
KlaviyoLeads
220 / 236 probes
93%
Excellent
Braze
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Klaviyo
Starting price
$0/month
Free tier
Yes
klaviyo.com
Braze
Starting price
Free tier
braze.com

Key Features

Klaviyo
  • Up to 250 active profiles
  • 500 emails/month
  • 150 mobile message credits
  • Basic email templates
  • Drag-and-drop email editor
  • Built-in reporting
  • Email support for 60 days
  • Marketing automation
Braze

Feature data is being indexed.

When to choose Klaviyo

Choose Klaviyo if your team prioritizes its strengths over Braze's. Full guidance populates as Klaviyo's feature data is indexed.

When to choose Braze

Choose Braze if your team prioritizes its strengths over Klaviyo's. Full guidance populates as Braze's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every email marketing buyer question we ask, which engines name you, and who gets named instead.

Klaviyo

klaviyo.com

Braze

braze.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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