Klaviyo vs ActiveCampaign: Email Marketing Comparison (2026)

An independent side-by-side comparison of Klaviyo and ActiveCampaign for email marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Klaviyo
Tracking…
No data yet
ActiveCampaign
159 / 186 probes
85%
Excellent
Perplexity
Klaviyo
Tracking…
No data yet
ActiveCampaign
173 / 186 probes
93%
Excellent
Gemini
Klaviyo
Tracking…
No data yet
ActiveCampaign
180 / 185 probes
97%
Excellent
Claude
Klaviyo
Tracking…
No data yet
ActiveCampaign
183 / 210 probes
87%
Excellent
Copilot
Klaviyo
Tracking…
No data yet
ActiveCampaign
190 / 233 probes
82%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Klaviyo
Starting price
$0/month
Free tier
Yes
klaviyo.com
ActiveCampaign
Starting price
$15/mo
Free tier
activecampaign.com

Key Features

Klaviyo
  • Up to 250 active profiles
  • 500 emails/month
  • 150 mobile message credits
  • Basic email templates
  • Drag-and-drop email editor
  • Built-in reporting
  • Email support for 60 days
  • Marketing automation
ActiveCampaign
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user

When to choose Klaviyo

Choose Klaviyo if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Klaviyo's feature data is indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Klaviyo's. Full guidance populates as ActiveCampaign's feature data is indexed.

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