Klaviyo vs ActiveCampaign: Email Marketing Comparison (2026)

An independent side-by-side comparison of Klaviyo and ActiveCampaign for email marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Klaviyo
Tracking…
No data yet
ActiveCampaign
167 / 200 probes
84%
Excellent
Perplexity
Klaviyo
Tracking…
No data yet
ActiveCampaign
189 / 201 probes
94%
Excellent
Gemini
Klaviyo
Tracking…
No data yet
ActiveCampaign
194 / 200 probes
97%
Excellent
Claude
Klaviyo
Tracking…
No data yet
ActiveCampaign
161 / 199 probes
81%
Excellent
Copilot
Klaviyo
Tracking…
No data yet
ActiveCampaign
175 / 200 probes
88%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Klaviyo
Starting price
$0/month
Free tier
Yes
klaviyo.com ↗
ActiveCampaign
Starting price
$15/mo
Free tier
—
activecampaign.com ↗

Key Features

Klaviyo
  • ✓Up to 250 active profiles
  • ✓500 emails/month
  • ✓150 mobile message credits
  • ✓Basic email templates
  • ✓Drag-and-drop email editor
  • ✓Built-in reporting
  • ✓Email support for 60 days
  • ✓Marketing automation
ActiveCampaign
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Standard segmentation
  • ✓Unlimited automation actions
  • ✓Standard CRM & ecommerce integrations
  • ✓Landing pages
  • ✓1 user

When to choose Klaviyo

Choose Klaviyo if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Klaviyo's feature data is indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Klaviyo's. Full guidance populates as ActiveCampaign's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every email marketing buyer question we ask, which engines name you, and who gets named instead.

Klaviyo

klaviyo.com

ActiveCampaign

activecampaign.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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