Nutshell vs HubSpot: CRM Comparison (2026)
An independent side-by-side comparison of Nutshell and HubSpot for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Nutshell
Tracking…
No data yet
HubSpot
692 / 692 probes
100%
ExcellentPerplexity
Nutshell
Tracking…
No data yet
HubSpot
52 / 52 probes
100%
ExcellentGemini
Nutshell
Tracking…
No data yet
HubSpot
52 / 52 probes
100%
ExcellentClaude
Nutshell
Tracking…
No data yet
HubSpot
80 / 80 probes
100%
ExcellentCopilot
Nutshell
Tracking…
No data yet
HubSpot
124 / 124 probes
100%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Nutshell
- ✓Webchat
- ✓AI Chatbot
- ✓Form builder
- ✓Landing pages
- ✓Email Marketing capabilities
- ✓Attribution reporting
- ✓Unlimited contacts & storage
- ✓AI outcomes
HubSpot
- ✓Free Marketing tools
- ✓Free Sales tools
- ✓Free Service tools
- ✓Free Content tools
- ✓Free Data tools
- ✓Free Revenue tools
- ✓Simple marketing automation
- ✓CRM segments
When to choose Nutshell
Choose Nutshell if your team prioritizes its strengths over HubSpot's. Full guidance populates as Nutshell's feature data is indexed.
When to choose HubSpot
Choose HubSpot if your team prioritizes its strengths over Nutshell's. Full guidance populates as HubSpot's feature data is indexed.