HubSpot vs Nutshell: CRM Comparison (2026)
HubSpot and Nutshell both offer CRM platforms with free tiers. HubSpot has a lower starting price at $7/mo/seat compared to Nutshell's $13/user/month. Nutshell offers unlimited contacts and storage, which is not specified for HubSpot.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
- ✓Webchat
- ✓AI Chatbot
- ✓Form builder
- ✓Landing pages
- ✓Email Marketing capabilities
- ✓Attribution reporting
- ✓Unlimited contacts & storage
- ✓AI outcomes
When to choose HubSpot
HubSpot is suitable for users who prioritize comprehensive marketing tools and a wide range of integrations, including Jira, Adobe Express, Aircall, LinkedIn, Microsoft Teams, and Amplitude. It also offers features like lead scoring and CRM segments.
When to choose Nutshell
Nutshell is suitable for users who prioritize affordability, ease of use, and specific AI-powered features like AI Chatbot and AI outcomes. It also offers unlimited contacts and storage, webchat, form builder, landing pages, and attribution reporting. Its integrations include Zapier, OpenAI, WebFX, and SOC2 compliance.