HubSpot vs ActiveCampaign: CRM Comparison (2026)
An independent side-by-side comparison of HubSpot and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Free Marketing tools
- ✓Free Sales tools
- ✓Free Service tools
- ✓Free Content tools
- ✓Free Data tools
- ✓Free Revenue tools
- ✓Simple marketing automation
- ✓CRM segments
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
When to choose HubSpot
Choose HubSpot if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as HubSpot's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over HubSpot's. Full guidance populates as ActiveCampaign's feature data is indexed.
AI visibility profiles
Is one of these your brand?
Get the full report by email: every crm buyer question we ask, which engines name you, and who gets named instead.