HubSpot vs Insightly: CRM Comparison (2026)
HubSpot and Insightly both offer CRM platforms with free tiers. HubSpot’s free tier is a permanent offering, while Insightly’s free tier is a trial. HubSpot starts at $7/month/seat, and Insightly starts at $29/user/month.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
When to choose HubSpot
You prioritize a permanent free tier, extensive marketing tools, and a wide array of integrations including Adobe Express and LinkedIn. HubSpot also offers simple marketing automation, ad management, lead scoring, and CRM segments.
When to choose Insightly
You need robust project management, advanced reporting, AI capabilities, and unlimited role-based permissions. Insightly integrates with MS 365, Slack, QuickBooks, and Xero. Insightly also provides pre-built business dashboards, workflow automation, and custom scoring models.