HubSpot vs Keap: CRM Comparison (2026)
HubSpot is ideal for businesses seeking a CRM with extensive marketing tools and flexible pricing, including a free tier, while Keap is better suited for small businesses prioritizing comprehensive CRM and automation features, despite its higher starting price.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Free Marketing tools
- ✓Free Sales tools
- ✓Free Service tools
- ✓Free Content tools
- ✓Free Data tools
- ✓Free Revenue tools
- ✓Simple marketing automation
- ✓CRM segments
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose HubSpot
Choose HubSpot if you need a CRM with a free tier, flexible pricing, and a wide array of marketing features like email marketing, live chat, simple marketing automation, ad management, lead scoring, and CRM segments. It also offers strong integrations with platforms such as Jira, Adobe Express, Aircall, LinkedIn, Microsoft Teams, and Amplitude.
When to choose Keap
Choose Keap if your small business requires a comprehensive CRM with a strong automation builder, sales pipeline management, email and text capabilities, landing pages, payments, appointments, and reporting. Be aware that Keap has a higher starting price of $299/month and does not offer a free tier, and its integrations list is not provided.
Frequently Asked Questions
AI visibility profiles
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