HubSpot vs Microsoft Dynamics 365: CRM Comparison (2026)

An independent side-by-side comparison of HubSpot and Microsoft Dynamics 365 for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
HubSpot
578 / 578 probes
100%
Excellent
Microsoft Dynamics 365
Tracking…
No data yet
Perplexity
HubSpot
106 / 106 probes
100%
Excellent
Microsoft Dynamics 365
Tracking…
No data yet
Gemini
HubSpot
106 / 106 probes
100%
Excellent
Microsoft Dynamics 365
Tracking…
No data yet
Claude
HubSpot
105 / 105 probes
100%
Excellent
Microsoft Dynamics 365
Tracking…
No data yet
Copilot
HubSpot
105 / 105 probes
100%
Excellent
Microsoft Dynamics 365
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

HubSpot
Starting price
$7/mo/seat
Free tier
Yes
hubspot.com ↗
Microsoft Dynamics 365
Starting price
—
Free tier
—
dynamics.microsoft.com ↗

Key Features

HubSpot
  • ✓Free Marketing tools
  • ✓Free Sales tools
  • ✓Free Service tools
  • ✓Free Content tools
  • ✓Free Data tools
  • ✓Free Revenue tools
  • ✓Simple marketing automation
  • ✓CRM segments
Microsoft Dynamics 365

Feature data is being indexed.

When to choose HubSpot

Choose HubSpot if your team prioritizes its strengths over Microsoft Dynamics 365's. Full guidance populates as HubSpot's feature data is indexed.

When to choose Microsoft Dynamics 365

Choose Microsoft Dynamics 365 if your team prioritizes its strengths over HubSpot's. Full guidance populates as Microsoft Dynamics 365's feature data is indexed.

AI visibility profiles

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HubSpot

hubspot.com

Microsoft Dynamics 365

dynamics.microsoft.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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