HubSpot vs Keap (formerly Infusionsoft): CRM Comparison (2026)
An independent side-by-side comparison of HubSpot and Keap (formerly Infusionsoft) for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Free Marketing tools
- ✓Free Sales tools
- ✓Free Service tools
- ✓Free Content tools
- ✓Free Data tools
- ✓Free Revenue tools
- ✓Simple marketing automation
- ✓CRM segments
Feature data is being indexed.
When to choose HubSpot
Choose HubSpot if your team prioritizes its strengths over Keap (formerly Infusionsoft)'s. Full guidance populates as HubSpot's feature data is indexed.
When to choose Keap (formerly Infusionsoft)
Choose Keap (formerly Infusionsoft) if your team prioritizes its strengths over HubSpot's. Full guidance populates as Keap (formerly Infusionsoft)'s feature data is indexed.
AI visibility profiles
Is one of these your brand?
Get the full report by email: every crm buyer question we ask, which engines name you, and who gets named instead.
hubspot.com
keap.com