Close vs Keap: CRM Comparison (2026)
Close is a suitable choice for users seeking AI-powered sales assistance and flexible pricing with a free tier. Keap is a suitable choice for small businesses prioritizing comprehensive CRM with integrated marketing and sales automation tools and who do not require a free tier.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓AI sales agent Chloe
- ✓Monthly AI credits per user
- ✓Automated workflows
- ✓Customizable CRM features
- ✓Multi-channel inbox view
- ✓Lead activity timeline
- ✓Email and SMS templates
- ✓Real-time activity reporting
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose Close
Users prioritize AI-powered sales agents, monthly AI credits, and multi-channel inbox views. They benefit from a free tier option and integrations with AI models like ChatGPT and Claude.
When to choose Keap
Users prioritize a comprehensive CRM with an integrated automation builder, landing page creation, payments, and appointment scheduling. They are looking for a solution that does not offer a free tier.
Frequently Asked Questions
AI visibility profiles
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