Close vs ActiveCampaign: CRM Comparison (2026)

An independent side-by-side comparison of Close and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Close
28 / 259 probes
11%
Below average
ActiveCampaign
Tracking…
No data yet
Perplexity
Close
14 / 186 probes
8%
Below average
ActiveCampaign
Tracking…
No data yet
Gemini
Close
13 / 186 probes
7%
Below average
ActiveCampaign
Tracking…
No data yet
Claude
Close
32 / 185 probes
17%
Average
ActiveCampaign
Tracking…
No data yet
Copilot
Close
40 / 184 probes
22%
Average
ActiveCampaign
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Close
Starting price
$9/user/month
Free tier
Yes
close.com ↗
ActiveCampaign
Starting price
$15/mo
Free tier
—
activecampaign.com ↗

Key Features

Close
  • ✓AI sales agent Chloe
  • ✓Monthly AI credits per user
  • ✓Automated workflows
  • ✓Customizable CRM features
  • ✓Multi-channel inbox view
  • ✓Lead activity timeline
  • ✓Email and SMS templates
  • ✓Real-time activity reporting
ActiveCampaign
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Limited segmentation
  • ✓5 actions per automation
  • ✓Standard CRM & ecommerce integrations
  • ✓1 user

When to choose Close

Choose Close if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Close's feature data is indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Close's. Full guidance populates as ActiveCampaign's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every crm buyer question we ask, which engines name you, and who gets named instead.

Close

close.com

ActiveCampaign

activecampaign.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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