Close vs Insightly: CRM Comparison (2026)

Close and Insightly both offer CRM solutions with AI capabilities and workflow automation. Close provides an AI sales agent, monthly AI credits, and multi-channel inbox views. Insightly offers project management, advanced reports, pre-built business dashboards, and unlimited role-based permissions.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Close
28 / 259 probes
11%
Below average
Insightly
Tracking…
No data yet
Perplexity
Close
14 / 186 probes
8%
Below average
Insightly
Tracking…
No data yet
Gemini
Close
13 / 186 probes
7%
Below average
Insightly
Tracking…
No data yet
Claude
Close
32 / 185 probes
17%
Average
Insightly
Tracking…
No data yet
Copilot
Close
40 / 184 probes
22%
Average
Insightly
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Close
Starting price
$9/user/month
Free tier
Yes
close.com ↗
Insightly
Starting price
$29/user/month
Free tier
Yes
insightly.com ↗

Key Features

Close
  • ✓AI sales agent Chloe
  • ✓Monthly AI credits per user
  • ✓Automated workflows
  • ✓Customizable CRM features
  • ✓Multi-channel inbox view
  • ✓Lead activity timeline
  • ✓Email and SMS templates
  • ✓Real-time activity reporting
Insightly
  • ✓Lead and contact management
  • ✓Project management
  • ✓Advanced reports
  • ✓Pre-built business dashboards
  • ✓AI Copilot
  • ✓Workflow automation
  • ✓Custom scoring models
  • ✓Unlimited role-based permissions

When to choose Close

Close is more suitable for users who prioritize AI-powered sales assistance with features like an AI sales agent and monthly AI credits, as well as multi-channel communication management.

When to choose Insightly

Insightly is more suitable for users who require project management functionalities, pre-built business dashboards, advanced reporting, and unlimited role-based permissions for comprehensive team management.

Frequently Asked Questions

What are the key differences in AI features?
Close offers an 'AI sales agent Chloe' and 'Monthly AI credits per user', while Insightly provides an 'AI Copilot'.
Do both CRMs offer free tiers?
Yes, both Close and Insightly offer a free tier. However, Insightly's free tier is described as 'No free tier beyond trial', suggesting it may be a trial period rather than a perpetual free tier.
What are the starting prices for each CRM?
Close starts at $9/user/month. Insightly starts at $29/user/month.
Which CRM has project management features?
Insightly includes 'Project management' as a key feature.
Which CRM offers unlimited role-based permissions?
Insightly offers 'Unlimited role-based permissions'.

AI visibility profiles

Is one of these your brand?

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Close

close.com

Insightly

insightly.com

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