Semrush AI Toolkit vs Gauge: AI Visibility & GEO Comparison (2026)
Semrush AI Toolkit offers a broader feature set for tracking AI visibility within the wider Semrush SEO suite, while Gauge provides a more focused tool for monitoring how AI assistants describe a brand.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
- ✓Share of voice against named competitors
- ✓Sentiment and context of each mention
- ✓Prompt-level reporting
- ✓Sits alongside the wider Semrush SEO suite
- ✓Monitors how AI assistants describe a brand
- ✓Prompt-level answer capture
- ✓Competitor comparison
When to choose Semrush AI Toolkit
Semrush AI Toolkit is suitable for users who require comprehensive AI visibility tracking across multiple AI platforms (ChatGPT, Gemini, Perplexity, and AI Overviews), including sentiment and context analysis, share of voice against competitors, and prompt-level reporting, especially if they already utilize the broader Semrush SEO suite.
When to choose Gauge
Gauge is suitable for users who need a focused and simple tool primarily for monitoring how AI assistants describe a brand and capturing prompt-level answers, alongside competitor comparison.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.