Semrush AI Toolkit vs Adthena: AI Visibility & GEO Comparison (2026)

An independent side-by-side comparison of Semrush AI Toolkit and Adthena for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Semrush AI Toolkit leads overall — 78% cited vs Adthena 0% across 1000 probes.
ChatGPT
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Adthena
0 / 189 probes
0%
Invisible
Perplexity
Semrush AI ToolkitLeads
8 / 12 probes
67%
Excellent
Adthena
0 / 189 probes
0%
Invisible
Gemini
Semrush AI ToolkitLeads
4 / 10 probes
40%
Good
Adthena
0 / 188 probes
0%
Invisible
Claude
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Adthena
0 / 189 probes
0%
Invisible
Copilot
Semrush AI ToolkitLeads
12 / 12 probes
100%
Excellent
Adthena
0 / 191 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Semrush AI Toolkit
Starting price
$99/mo add-on
Free tier
No
semrush.com ↗
Adthena
Starting price
$350/month
Free tier
—
adthena.com ↗

Key Features

Semrush AI Toolkit
  • ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
  • ✓Share of voice against named competitors
  • ✓Sentiment and context of each mention
  • ✓Prompt-level reporting
  • ✓Sits alongside the wider Semrush SEO suite
Adthena
  • ✓Instant AIO insights
  • ✓ChatGPT ad tracking
  • ✓Automated trademark protection
  • ✓Market and competitor analysis
  • ✓Hourly and daily data updates
  • ✓Category and industry benchmarks
  • ✓Live advertiser tracking
  • ✓Brand keyword monitoring

When to choose Semrush AI Toolkit

Choose Semrush AI Toolkit if your team prioritizes its strengths over Adthena's. Full guidance populates as Semrush AI Toolkit's feature data is indexed.

When to choose Adthena

Choose Adthena if your team prioritizes its strengths over Semrush AI Toolkit's. Full guidance populates as Adthena's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Semrush AI Toolkit

semrush.com

Adthena

adthena.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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