Semrush AI Toolkit vs Frase.io: AI Visibility & GEO Comparison (2026)

An independent side-by-side comparison of Semrush AI Toolkit and Frase.io for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Semrush AI Toolkit leads overall — 78% cited vs Frase.io 15% across 1000 probes.
ChatGPT
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Frase.io
7 / 189 probes
4%
Poor
Perplexity
Semrush AI ToolkitLeads
8 / 12 probes
67%
Excellent
Frase.io
57 / 189 probes
30%
Good
Gemini
Semrush AI ToolkitLeads
4 / 10 probes
40%
Good
Frase.io
62 / 188 probes
33%
Good
Claude
Semrush AI ToolkitLeads
9 / 10 probes
90%
Excellent
Frase.io
10 / 189 probes
5%
Below average
Copilot
Semrush AI ToolkitLeads
12 / 12 probes
100%
Excellent
Frase.io
5 / 191 probes
3%
Poor
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Semrush AI Toolkit
Starting price
$99/mo add-on
Free tier
No
semrush.com ↗
Frase.io
Starting price
$39/mo
Free tier
Yes
frase.io ↗

Key Features

Semrush AI Toolkit
  • ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
  • ✓Share of voice against named competitors
  • ✓Sentiment and context of each mention
  • ✓Prompt-level reporting
  • ✓Sits alongside the wider Semrush SEO suite
Frase.io
  • ✓7-day free trial
  • ✓Publish to multiple CMS
  • ✓AI-driven content generation
  • ✓Content Guard for SEO monitoring

When to choose Semrush AI Toolkit

Choose Semrush AI Toolkit if your team prioritizes its strengths over Frase.io's. Full guidance populates as Semrush AI Toolkit's feature data is indexed.

When to choose Frase.io

Choose Frase.io if your team prioritizes its strengths over Semrush AI Toolkit's. Full guidance populates as Frase.io's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.

Semrush AI Toolkit

semrush.com

Frase.io

frase.io

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More AI Visibility & GEO Comparisons