Semrush AI Toolkit vs Athena HQ: AI Visibility & GEO Comparison (2026)
An independent side-by-side comparison of Semrush AI Toolkit and Athena HQ for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
- ✓Share of voice against named competitors
- ✓Sentiment and context of each mention
- ✓Prompt-level reporting
- ✓Sits alongside the wider Semrush SEO suite
- ✓Unlimited users
- ✓Visibility across 11 models
- ✓Unlimited Topics and Prompts
- ✓Unlimited Competitors
- ✓Content recommendations
- ✓API access available as add-on
- ✓Data export to CSV
- ✓Self-learning content improvement
When to choose Semrush AI Toolkit
Choose Semrush AI Toolkit if your team prioritizes its strengths over Athena HQ's. Full guidance populates as Semrush AI Toolkit's feature data is indexed.
When to choose Athena HQ
Choose Athena HQ if your team prioritizes its strengths over Semrush AI Toolkit's. Full guidance populates as Athena HQ's feature data is indexed.
AI visibility profiles
Is one of these your brand?
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