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ON24 vs Zoom Webinars: Webinar Tools Comparison (2026)

ON24 focuses on advanced webinar and content marketing, featuring AI-generated content and segmentation. Zoom Webinars, in contrast, prioritizes meeting solutions with AI note-taking and robust meeting features for general use.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask webinar tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

ON24 leads overall — 40% cited vs Zoom Webinars 0% across 10 probes.
ChatGPT
ON24
0 / 1 probes
0%
Invisible
Zoom Webinars
0 / 1 probes
0%
Invisible
Perplexity
ON24
0 / 1 probes
0%
Invisible
Zoom Webinars
0 / 1 probes
0%
Invisible
Gemini
ON24
0 / 1 probes
0%
Invisible
Zoom Webinars
0 / 1 probes
0%
Invisible
Claude
ON24Leads
1 / 1 probes
100%
Excellent
Zoom Webinars
0 / 1 probes
0%
Invisible
Copilot
ON24Leads
1 / 1 probes
100%
Excellent
Zoom Webinars
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

ON24
Starting price
—
Free tier
—
on24.com ↗
Claim ON24
Badge ↗
Zoom Webinars
Starting price
$14.16/user/month
Free tier
Yes
zoom.us/webinars ↗
Claim Zoom Webinars
Badge ↗

Key Features

ON24
  • ✓Webinars & videos
  • ✓Events management
  • ✓Performance analytics
  • ✓Segment personalization
  • ✓AI-generated content & videos
  • ✓Advanced analytics
  • ✓Content hubs
  • ✓Personalized landing pages
Zoom Webinars
  • ✓Unlimited meetings
  • ✓30 hrs per meeting
  • ✓100 participants per meeting
  • ✓AI note-taking
  • ✓Scheduled meetings
  • ✓Cloud storage 10GB
  • ✓Meeting summaries
  • ✓Customized branding

When to choose ON24

You require advanced content personalization, detailed performance analytics, and AI-driven content generation for webinars and events.

When to choose Zoom Webinars

You need a cost-effective solution for meetings with AI note-taking, substantial cloud storage, and a free tier option.

Frequently Asked Questions

What are the key differences in features between ON24 and Zoom Webinars?
ON24 offers webinars & videos, events management, performance analytics, segment personalization, AI-generated content & videos, advanced analytics, content hubs, and personalized landing pages. Zoom Webinars provides unlimited meetings, 30 hours per meeting, 100 participants per meeting, AI note-taking, scheduled meetings, 10GB cloud storage, meeting summaries, and customized branding.
Do ON24 and Zoom Webinars have different pricing structures?
ON24 does not list specific pricing and requires contact for information. Zoom Webinars has a starting price of $14.16/user/month and offers a free tier.
What integrations do ON24 and Zoom Webinars support?
ON24 integrates with Salesforce, Marketo, Eloqua, and over 30 marketing automation platforms. Zoom Webinars integrates with Microsoft, Google, Salesforce, ServiceNow, and Hubspot.
What are the distinct advantages of ON24 versus Zoom Webinars?
ON24's advantages include powerful tools for engagement, high customer satisfaction, customizable packages, and detailed performance analytics. Zoom Webinars' advantages are a user-friendly interface, robust customer support, great video quality, and flexible pricing options.
What are the limitations of ON24 and Zoom Webinars?
ON24's limitations include no specific pricing listed, possible customization complexity, requiring contact for information, and no mentioned free tier. Zoom Webinars' limitations are limited features in the free tier, pricing potentially increasing with add-ons, no phone support in the free tier, and a meeting time limit in the free tier.

AI visibility profiles

ON24 AI visibility report
Which buyer questions ON24 is cited on, by engine — and what it is losing.
Zoom Webinars AI visibility report
Which buyer questions Zoom Webinars is cited on, by engine — and what it is losing.
See the full ranking: best webinar tools →

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ON24

on24.com

Zoom Webinars

zoom.us/webinars

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