GoTo Webinar vs ON24: Webinar Tools Comparison (2026)
An independent side-by-side comparison of GoTo Webinar and ON24 for webinar tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask webinar tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Feature data is being indexed.
- ✓Webinars & videos
- ✓Events management
- ✓Performance analytics
- ✓Segment personalization
- ✓AI-generated content & videos
- ✓Advanced analytics
- ✓Content hubs
- ✓Personalized landing pages
When to choose GoTo Webinar
Choose GoTo Webinar if your team prioritizes its strengths over ON24's. Full guidance populates as GoTo Webinar's feature data is indexed.
When to choose ON24
Choose ON24 if your team prioritizes its strengths over GoTo Webinar's. Full guidance populates as ON24's feature data is indexed.
AI visibility profiles
Is one of these your brand?
Get the full report by email: every webinar tools buyer question we ask, which engines name you, and who gets named instead.
goto.com/webinar
on24.com