BigMarker vs ON24: Webinar Tools Comparison (2026)

BigMarker and ON24 both offer webinar solutions without publicizing starting prices or free tiers. BigMarker focuses on live webinar features like webcam sharing and social media streaming, while ON24 provides a broader platform including event management, AI-generated content, and advanced analytics.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask webinar tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

BigMarker leads overall — 100% cited vs ON24 40% across 10 probes.

ChatGPT

BigMarkerLeads

1 / 1 probes

100%

Excellent

ON24

0 / 1 probes

Invisible

Perplexity

BigMarkerLeads

1 / 1 probes

100%

Excellent

ON24

0 / 1 probes

Invisible

Gemini

BigMarkerLeads

1 / 1 probes

100%

Excellent

ON24

0 / 1 probes

Invisible

Claude

BigMarker

1 / 1 probes

100%

Excellent

ON24

1 / 1 probes

100%

Excellent

Copilot

BigMarker

1 / 1 probes

100%

Excellent

ON24

1 / 1 probes

100%

Excellent

Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

BigMarker

Starting price

—

Free tier

—

bigmarker.com ↗

Claim BigMarker

Badge ↗

ON24

Starting price

—

Free tier

—

on24.com ↗

Claim ON24

Badge ↗

Key Features

BigMarker

✓Up to 1,000 Live Attendees
✓1 Host License
✓Share up to 9 Webcams
✓Live & On-Demand Webinars
✓Facebook & YouTube Live
✓Chat, Polls, Q&A, Handouts
✓Recording
✓Custom Registration Fields

ON24

✓Webinars & videos
✓Events management
✓Performance analytics
✓Segment personalization
✓AI-generated content & videos
✓Advanced analytics
✓Content hubs
✓Personalized landing pages

When to choose BigMarker

BigMarker is suitable for users prioritizing live webinar functionalities, such as sharing multiple webcams and streaming to Facebook and YouTube Live, along with basic CRM/MAS and Zapier integrations. It also offers custom registration fields.

When to choose ON24

ON24 is suitable for users who require a comprehensive platform that extends beyond basic webinars to include events management, AI-generated content, advanced performance analytics, and integrations with over 30 marketing automation platforms including Salesforce, Marketo, and Eloqua. It also features content hubs and personalized landing pages.

Frequently Asked Questions

What are the key differences in webinar features?

BigMarker offers up to 1,000 live attendees, 1 host license, the ability to share up to 9 webcams, live and on-demand webinars, Facebook & YouTube Live streaming, chat, polls, Q&A, handouts, recording, and custom registration fields. ON24 offers webinars & videos, events management, performance analytics, segment personalization, AI-generated content & videos, advanced analytics, content hubs, and personalized landing pages.

What integrations do these platforms offer?

BigMarker offers CRM/MAS Integration and Zapier Integration. ON24 integrates with Salesforce, Marketo, Eloqua, and over 30 marketing automation platforms.

Do either of these platforms offer a free tier or publicly listed pricing?

Neither BigMarker nor ON24 publicly list their starting prices or offer a free tier according to the provided information.

What kind of analytics features do they have?

BigMarker offers standard webinar features like chat, polls, Q&A, and recording, implying some level of data collection from these interactions. ON24 explicitly lists performance analytics and advanced analytics, suggesting a more in-depth reporting capability.