BigMarker vs ON24: Webinar Tools Comparison (2026)
BigMarker and ON24 both offer webinar solutions without publicizing starting prices or free tiers. BigMarker focuses on live webinar features like webcam sharing and social media streaming, while ON24 provides a broader platform including event management, AI-generated content, and advanced analytics.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask webinar tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 1,000 Live Attendees
- ✓1 Host License
- ✓Share up to 9 Webcams
- ✓Live & On-Demand Webinars
- ✓Facebook & YouTube Live
- ✓Chat, Polls, Q&A, Handouts
- ✓Recording
- ✓Custom Registration Fields
- ✓Webinars & videos
- ✓Events management
- ✓Performance analytics
- ✓Segment personalization
- ✓AI-generated content & videos
- ✓Advanced analytics
- ✓Content hubs
- ✓Personalized landing pages
When to choose BigMarker
BigMarker is suitable for users prioritizing live webinar functionalities, such as sharing multiple webcams and streaming to Facebook and YouTube Live, along with basic CRM/MAS and Zapier integrations. It also offers custom registration fields.
When to choose ON24
ON24 is suitable for users who require a comprehensive platform that extends beyond basic webinars to include events management, AI-generated content, advanced performance analytics, and integrations with over 30 marketing automation platforms including Salesforce, Marketo, and Eloqua. It also features content hubs and personalized landing pages.