Ahrefs vs Serpstat: SEO Tools Comparison (2026)

An independent side-by-side comparison of Ahrefs and Serpstat for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Ahrefs leads overall — 100% cited vs Serpstat 0% across 10 probes.
ChatGPT
AhrefsLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Perplexity
AhrefsLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Gemini
AhrefsLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Claude
AhrefsLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Copilot
AhrefsLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs
Starting price
$29/mo
Free tier
Yes
ahrefs.com ↗
Serpstat
Starting price
—
Free tier
—
serpstat.com ↗

Key Features

Ahrefs
  • ✓Site Explorer
  • ✓Keywords Explorer
  • ✓Rank Tracker
  • ✓Site Audit
  • ✓API access
  • ✓Custom prompts
  • ✓Competitive Analysis
  • ✓Social Media Manager
Serpstat

Feature data is being indexed.

When to choose Ahrefs

Choose Ahrefs if your team prioritizes its strengths over Serpstat's. Full guidance populates as Ahrefs's feature data is indexed.

When to choose Serpstat

Choose Serpstat if your team prioritizes its strengths over Ahrefs's. Full guidance populates as Serpstat's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every seo tools buyer question we ask, which engines name you, and who gets named instead.

Ahrefs

ahrefs.com

Serpstat

serpstat.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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