Ahrefs vs Moz: SEO Tools Comparison (2026)

An independent side-by-side comparison of Ahrefs and Moz for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Ahrefs
Tracking…
No data yet
Moz
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No data yet
Perplexity
Ahrefs
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No data yet
Moz
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No data yet
Gemini
Ahrefs
Tracking…
No data yet
Moz
Tracking…
No data yet
Claude
Ahrefs
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No data yet
Moz
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No data yet
Copilot
Ahrefs
Tracking…
No data yet
Moz
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No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs
Starting price
Free tier
ahrefs.com
Moz
Starting price
Free tier
moz.com

Key Features

Ahrefs

Feature data is being indexed.

Moz

Feature data is being indexed.

When to choose Ahrefs

Choose Ahrefs if your team prioritizes its strengths over Moz's. Full guidance populates as Ahrefs's feature data is indexed.

When to choose Moz

Choose Moz if your team prioritizes its strengths over Ahrefs's. Full guidance populates as Moz's feature data is indexed.

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