Ahrefs vs SE Ranking: SEO Tools Comparison (2026)

Ahrefs is a suitable choice for users prioritizing extensive historical data and a robust web crawler. SE Ranking is suitable for users prioritizing integrations with platforms like Google Analytics, Data Studio, and Matomo, and who require features like guest links for collaboration and page change monitoring.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Ahrefs leads overall — 100% cited vs SE Ranking 20% across 10 probes.
ChatGPT
AhrefsLeads
1 / 1 probes
100%
Excellent
SE Ranking
0 / 1 probes
0%
Invisible
Perplexity
AhrefsLeads
1 / 1 probes
100%
Excellent
SE Ranking
0 / 1 probes
0%
Invisible
Gemini
Ahrefs
1 / 1 probes
100%
Excellent
SE Ranking
1 / 1 probes
100%
Excellent
Claude
AhrefsLeads
1 / 1 probes
100%
Excellent
SE Ranking
0 / 1 probes
0%
Invisible
Copilot
AhrefsLeads
1 / 1 probes
100%
Excellent
SE Ranking
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs
Starting price
$29/mo
Free tier
Yes
ahrefs.com ↗
SE Ranking
Starting price
$103.20/mo
Free tier
Yes
seranking.com ↗

Key Features

Ahrefs
  • ✓Site Explorer
  • ✓Keywords Explorer
  • ✓Rank Tracker
  • ✓Site Audit
  • ✓API access
  • ✓Custom prompts
  • ✓Competitive Analysis
  • ✓Social Media Manager
SE Ranking
  • ✓Rank tracking across major search engines
  • ✓Unlimited keyword/competitor research
  • ✓Website & on-page audit
  • ✓Data Studio / Matomo / GA integrations
  • ✓Guest links for collaboration
  • ✓Page changes monitoring
  • ✓Dedicated customer support
  • ✓Flexible terms for Enterprise plans

When to choose Ahrefs

Ahrefs is a strong option for users who require comprehensive SEO tools including Site Explorer, Keywords Explorer, Rank Tracker, and Site Audit, alongside competitive analysis capabilities. It is also beneficial for users who can leverage API access and custom prompts. Its robust web crawler and strong historical data are key advantages.

When to choose SE Ranking

SE Ranking is a strong option for users who require features such as rank tracking across major search engines, unlimited keyword and competitor research, and website and on-page audits. Its integration capabilities with Data Studio, Matomo, and Google Analytics, along with guest links for collaboration and page change monitoring, make it suitable for users who need these specific functionalities. Dedicated customer support and flexible terms for Enterprise plans are additional benefits.

Frequently Asked Questions

What are the key differences in features between Ahrefs and SE Ranking?
Ahrefs offers Site Explorer, Keywords Explorer, Rank Tracker, Site Audit, API access, custom prompts, competitive analysis, and social media manager. SE Ranking offers rank tracking across major search engines, unlimited keyword and competitor research, website and on-page audit, Data Studio / Matomo / GA integrations, guest links for collaboration, page changes monitoring, dedicated customer support, and flexible terms for Enterprise plans.
Do both Ahrefs and SE Ranking offer a free tier?
Yes, both Ahrefs and SE Ranking offer a free tier.
What is the starting price for Ahrefs and SE Ranking?
Ahrefs starts at $29/month. SE Ranking starts at $103.20/month.
What integrations does SE Ranking offer that Ahrefs does not list?
SE Ranking offers integrations with Data Studio, Matomo, GA, GSC, Projects API, Research API, Backlinks API, and Keyword Research API. Ahrefs does not list specific integrations.

AI visibility profiles

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Ahrefs

ahrefs.com

SE Ranking

seranking.com

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