Klaviyo vs MailerLite: Email & SMS Marketing Comparison (2026)
Klaviyo and MailerLite both offer free plans for email and SMS marketing. Klaviyo provides limited email support for 60 days, while MailerLite offers 24/7 live chat and email support along with unlimited user seats.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 250 profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓10,000 Composer credits
- ✓Email support for 60 days
- ✓Built-in reporting
- ✓Basic automation
- ✓Segmentation capabilities
- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓Custom user permissions
When to choose Klaviyo
You need a platform with built-in reporting and basic automation, and segmentation capabilities, and are comfortable with email support for 60 days.
When to choose MailerLite
You need unlimited monthly emails, unlimited user seats, 24/7 live chat and email support, and custom user permissions. You also benefit from integrations with platforms like Shopify, Woocommerce, Stripe, Claude, and ChatGPT, including transactional email capabilities.
Frequently Asked Questions
AI visibility profiles
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klaviyo.com
mailerlite.com