ActiveCampaign vs Insightly: CRM Comparison (2026)
ActiveCampaign is a suitable choice for businesses prioritizing marketing automation and email campaigns, while Insightly is better suited for businesses needing comprehensive project management and advanced reporting within their CRM.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
When to choose ActiveCampaign
ActiveCampaign is a good option when the user requires strong email marketing capabilities, comprehensive automation features with Active Intelligence, and a user-friendly interface. It also suits businesses that need integrations with platforms like Shopify, WordPress, and Salesforce. The starting price is $15/month, and it includes 1 user and limited segmentation, with 5 actions per automation.
When to choose Insightly
Insightly is a strong option when the user needs robust lead and contact management, project management features, advanced reports, and pre-built business dashboards. It is also suitable for businesses that can benefit from an AI Copilot, workflow automation, custom scoring models, and unlimited role-based permissions. It starts at $29/user/month and offers a free tier. It integrates with Google, MS 365, QuickBooks, and Jira.