ActiveCampaign vs Apptivo: CRM Comparison (2026)

An independent side-by-side comparison of ActiveCampaign and Apptivo for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
ActiveCampaign
2 / 578 probes
0%
Poor
Apptivo
Tracking…
No data yet
Perplexity
ActiveCampaign
1 / 106 probes
1%
Poor
Apptivo
Tracking…
No data yet
Gemini
ActiveCampaign
1 / 106 probes
1%
Poor
Apptivo
Tracking…
No data yet
Claude
ActiveCampaign
0 / 105 probes
0%
Invisible
Apptivo
Tracking…
No data yet
Copilot
ActiveCampaign
1 / 105 probes
1%
Poor
Apptivo
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

ActiveCampaign
Starting price
$15/mo
Free tier
—
activecampaign.com ↗
Apptivo
Starting price
—
Free tier
—
apptivo.com ↗

Key Features

ActiveCampaign
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Limited segmentation
  • ✓5 actions per automation
  • ✓Standard CRM & ecommerce integrations
  • ✓1 user
Apptivo

Feature data is being indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Apptivo's. Full guidance populates as ActiveCampaign's feature data is indexed.

When to choose Apptivo

Choose Apptivo if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Apptivo's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every crm buyer question we ask, which engines name you, and who gets named instead.

ActiveCampaign

activecampaign.com

Apptivo

apptivo.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More CRM Comparisons