Countingup vs Lili: Business Banking Comparison (2026)

Countingup and Lili both offer business banking solutions, but cater to slightly different needs with distinct feature sets, pricing models, and service scopes. Countingup emphasizes integrated banking and accounting tools, while Lili focuses on core banking with tiered features and a notable integration.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask business banking questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Countingup
Tracking…
No data yet
Lili
0 / 1 probes
0%
Invisible
Perplexity
Countingup
Tracking…
No data yet
Lili
1 / 869 probes
0%
Poor
Gemini
Countingup
Tracking…
No data yet
Lili
0 / 1 probes
0%
Invisible
Claude
Countingup
Tracking…
No data yet
Lili
0 / 1 probes
0%
Invisible
Copilot
Countingup
Tracking…
No data yet
Lili
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Countingup
Starting price
£5/month
Free tier
Yes
countingup.com
Lili
Starting price
$18/month after one-month free trial for BusinessBuild
Free tier
lili.co

Key Features

Countingup
  • Free invoicing & payment links
  • Receipt capture & storage
  • FSCS protection for deposits
  • Automatic categorisation
  • Financial reporting & insights
  • Instant payment notifications
  • Real-time tax estimate
  • Business loans up to £1 million
Lili
  • Live support, 7 days a week
  • Cashback for Pro, Smart, Premium
  • Accounting software for Smart, Premium
  • Variable APY for Savings Account

When to choose Countingup

Countingup is suitable for businesses seeking an integrated banking and accounting solution with features like free invoicing, receipt capture, automatic categorization, and real-time tax estimates, especially those operating in the UK given its FSCS protection. It also offers business loans up to £1 million.

When to choose Lili

Lili is suitable for businesses prioritizing a tiered banking structure with specific benefits like no monthly fee for its Core account, no foreign transaction fees on transactions within its scope, early ACH transfer availability, and live support seven days a week. Its BusinessBuild tier includes an integration with Dun & Bradstreet Credit Insights.

Frequently Asked Questions

What are the pricing models for Countingup and Lili?
Countingup has a starting price of £5/month and offers a free tier. Lili offers a BusinessBuild plan at $18/month after a one-month free trial, and its Core account has no monthly fee.
What specific accounting features does each platform offer?
Countingup offers free invoicing and payment links, receipt capture and storage, automatic categorization, financial reporting and insights, and a real-time tax estimate. Lili offers accounting software for its Smart and Premium tiers.
Do either of these platforms offer protection for deposits or integrated credit services?
Countingup offers FSCS protection for deposits. Lili integrates with Dun & Bradstreet Credit Insights for its BusinessBuild tier.
What are the key banking-related differences?
Countingup provides instant payment notifications and business loans up to £1 million. Lili offers cashback for Pro, Smart, and Premium tiers, a variable APY for its Savings Account, early ACH transfer availability, and supports up to $1,000 transactions daily. Countingup has fees for withdrawals and foreign transactions, while Lili has no foreign transaction fees for its Core account but fees apply for international transactions and has limited international wire transfers.
What support options are available?
Lili offers live support seven days a week. Countingup does not specify its support options in the provided information.

AI visibility profiles

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Countingup

countingup.com

Lili

lili.co

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