Simple Analytics vs Fathom Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Simple Analytics and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Fathom Analytics leads overall — 26% cited vs Simple Analytics 12% across 148 probes.
ChatGPT
Simple Analytics
2 / 14 probes
14%
Below average
Fathom AnalyticsLeads
3 / 14 probes
21%
Average
Perplexity
Simple Analytics
3 / 15 probes
20%
Average
Fathom AnalyticsLeads
5 / 15 probes
33%
Good
Gemini
Simple Analytics
2 / 15 probes
13%
Below average
Fathom AnalyticsLeads
5 / 15 probes
33%
Good
Claude
Simple Analytics
1 / 15 probes
7%
Below average
Fathom AnalyticsLeads
3 / 15 probes
20%
Average
Copilot
Simple Analytics
1 / 15 probes
7%
Below average
Fathom AnalyticsLeads
3 / 15 probes
20%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Simple Analytics
Starting price
$20/user/month
Free tier
Yes
simpleanalytics.com ↗
Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗

Key Features

Simple Analytics
  • ✓Privacy-friendly analytics
  • ✓One-page dashboard
  • ✓No cookies or consent banners
  • ✓EU-hosted and compliant
  • ✓Unlimited pageviews
  • ✓30-day data history
  • ✓API & BI access
  • ✓Custom pricing for enterprise
Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic

When to choose Simple Analytics

Choose Simple Analytics if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Simple Analytics's feature data is indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Simple Analytics's. Full guidance populates as Fathom Analytics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Simple Analytics

simpleanalytics.com

Fathom Analytics

usefathom.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons