Simple Analytics vs Fathom: Analytics Comparison (2026)

An independent side-by-side comparison of Simple Analytics and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Simple Analytics
Tracking…
No data yet
Fathom
18 / 103 probes
17%
Average
Perplexity
Simple Analytics
Tracking…
No data yet
Fathom
34 / 104 probes
33%
Good
Gemini
Simple Analytics
Tracking…
No data yet
Fathom
35 / 104 probes
34%
Good
Claude
Simple Analytics
Tracking…
No data yet
Fathom
19 / 104 probes
18%
Average
Copilot
Simple Analytics
Tracking…
No data yet
Fathom
487 / 585 probes
83%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Simple Analytics
Starting price
$20/user/month
Free tier
Yes
simpleanalytics.com ↗
Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗

Key Features

Simple Analytics
  • ✓Privacy-friendly analytics
  • ✓One-page dashboard
  • ✓No cookies or consent banners
  • ✓EU-hosted and compliant
  • ✓Unlimited pageviews
  • ✓30-day data history
  • ✓API & BI access
  • ✓Custom pricing for enterprise
Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports

When to choose Simple Analytics

Choose Simple Analytics if your team prioritizes its strengths over Fathom's. Full guidance populates as Simple Analytics's feature data is indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Simple Analytics's. Full guidance populates as Fathom's feature data is indexed.

AI visibility profiles

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Simple Analytics

simpleanalytics.com

Fathom

usefathom.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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