Matomo vs Simple Analytics: Analytics Comparison (2026)
Matomo and Simple Analytics both offer privacy-focused web analytics platforms with free tiers. Matomo provides extensive data ownership, customization, and integration options, while Simple Analytics emphasizes simplicity, a cookie-less approach, and a one-page dashboard.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
- ✓Privacy-friendly analytics
- ✓One-page dashboard
- ✓No cookies or consent banners
- ✓EU-hosted and compliant
- ✓Unlimited pageviews
- ✓30-day data history
- ✓API & BI access
- ✓Custom pricing for enterprise
When to choose Matomo
Choose Matomo if 100% data ownership, full privacy compliance, customizable dashboards, and real-time analytics are priorities. It supports unlimited users and offers integrations with platforms like Slack, Salesforce, WooCommerce, and Google Analytics. Consider Matomo for scalable solutions, especially when specific integrations are required.
When to choose Simple Analytics
Choose Simple Analytics if privacy-friendly analytics without cookies or consent banners, a one-page dashboard, and EU-hosted compliance are key. It offers unlimited pageviews, API and BI access, and a simple setup with no configuration. It is particularly suited for users who prioritize ease of use and a streamlined, privacy-by-design approach, and where the 30-day data history on the standard plan is sufficient.
Frequently Asked Questions
AI visibility profiles
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